In last September, Pelcor celebrated the opening of its first eco-friendly concept store, in Lisbon. No passado mês de Setembro, a Pelcor inaugurou a sua primeira loja com um conceito eco-friendly, em Lisboa.  The brand emerged from the cork industry, in São Brás de Alportel, Portugal. It’s  history begins with  Novacortiça,  S.A.,  a  producer  of  natural  cork  discs  for  Champaign  bottles. Unexpectedly, the idea of creating the Pelcor brand arose in 2003, with the development of an umbrella fully made by cork leather, which was exhibited during an event where Novacortiça, S.A. was participating. The umbrella was such...

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How to surprise someone who already has everything? And how to keep them interested and loyal to your store? These questions seems the introduction of one of my classes of the MSc Management with Specialization in Marketing, but instead are the introduction to a real case where most of the approaches I am studying are applied. Como surpreender alguém que já tem tudo? Como manter o interesse e lealdade dos mesmos à nossa loja? Estas questões parecem ser uma introdução às minhas aulas do mestrado de Gestão com especialização em Marketing, no entanto são a a introdução a...

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