23.5.16
LUXURY AND FASHION MARKETING EVENT - 6/5/2016
23.5.16On the 6th of May, I took part took part in the Luxury and Fashion Marketing Event . Since I am an article writer at Uduni , I was invi...
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On the 6th of May, I took part took
part in the Luxury and Fashion Marketing
Event. Since I am an article writer at Uduni,
I was invited to be part of the organisation by one of its co-founders, who happens to be the president of the
Marketing Club of Nova School of Business and Economics.
The main goal was to intensity
the awareness and instruct the event’s attendees about the importance of the fields of Luxury and Fashion in the Portuguese market.
So, the Marketing Club asked managers, entrepreneurs, teachers,
bloggers, personal shoppers and students out and sent everybody back to a
classroom with a blackboard and chalks (seriously,
I mean it! ahaha)
Since I was not on holidays
yet, I could only be present at the event during the afternoon. So I skipped
the following presentations that seemed (from the pictures and feedback I got) very
absorbing:
L’OREAL
MAKE UP SESSION AND A LANCÔME PRODUCT PRESENTATION
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DRESS
TO IMPRESS BY ISABEL COSTA
She is a Portuguese Fashion expert with 20
years of experience in this branch. Started as a model and nowadays she is a luxury
goods buyer. Meanwhile, she exploited personal
stylist and personal shopper as
profession and she has been successful in what she does, because (as far as I
know) she is one of the bests! Check her website here.
CHIC
BY CHOICE
Lara Videiro, co-founder of Chic by Choice
Chic by Choice is a Portuguese
start-up which consists on an online
platform that allows women to access the most stunning and magnificent designer dresses straight from the catwalks at an accessible price for a
limited period of time.
Chic by Choice is present at more than 15 European countries
offering a range of labels that includes more
than 40 designers.
O
PURISTA BARBIERE
At the first looks the barber
shop seems very traditional, but actually is the perfect place to hang out at the end of the day, while the men
take care of their beard! It can sound a little odd the fact that I am saying
this, but the space is not exclusively a barber shop, there you can also find a
billiard table, play or taste the amazing Affligem beer at the bar, while
reading the newspaper or listening to some music. That was what I did!
For more info click here.
For more info click here.
HOW
TO BE A SUCCESSFUL BLOGGER?
During the afternoon, when I
was already present, I had the opportunity of listening and meet Sofia Novais de Paula (The Diary of a Lipstick), José Cabral (J. Lisbon) and Ana
Gomes (Barbie's Best Friend), who spoke about their successful experiences
on the blogosphere.
They were very caring giving
clear and detailed information about the relevant life and career challenges as
bloggers and online workers.
Sofia Novais de Paula
Me very concentrated on the left.
José Cabral
Ana Gomes
GLOBAL
SHOPPER IN PORTUGAL: HOW TO INCREASE THE LUXURY CONSUMPTION OF THE
INTERNATIONAL VISITORS (TOURISTS) IN PORTUGAL?
From the left to the right: Olivier Rasch; Gustavo Duarte; Catherine da Silveira and Nuno Gama.
The last session counted on Olivier Rasch, the Luxury Manager of L’Oréal Portugal; Catherine da Silveira, currently Luxury and Fashion Marketing lecturer at Nova SBE and a consultant of luxury brands, but
previously the Country Manager of L’Oréal
Paris; Gustavo Duarte one of the
co-founders of the Chiado Palace (that I strongly recommend you to visit)
and Nuno Gama, one of my favourite Portuguese
designers.
The last meeting was definitely
my favourite, because you could ask directly to people and outstanding brands
the ways and means they are dealing with the globalization of the fashion and
luxury industry, especially in the Portuguese market, where the majority of the
luxury good buys are international. Portugal is facing at the moment the challenge
of attracting more foreign customers to our shops!
The event was fully in English
and absolutely worth to attend! Next time I hope to see you there!
Kisses,
Em
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